When your businesses is in its early stages, it is normal for you to do as much as you can yourself. Once you reach a level where this is unsustainable, it makes sense to bring in outside experts to support particular areas of the business.
Many businesses cannot or do not wish to appoint a permanent senior resource but would like someone to provide direction to their marketing efforts and my ‘Director of Marketing’ service offers businesses just that – direction.
I review current marketing activities and their effectiveness and working alongside you, develop a marketing strategy which will help achieve your ambitions whether they are improved brand awareness, launching a new product or service or positioning yourselves as experts in a particular field.
Once the strategy is agreed I will execute the activities working with your team or other agencies/freelancers where necessary. My flexible approach means that you can engage me on a per-project basis or as a retained resource for a number of days a month, depending on need.
I have over 10 years’ experience leading and delivering marketing projects and campaigns and my expertise includes customer/client retention, thought leadership campaigns, events, sponsorships, award entries and strategic partnerships. I have also led marketing teams and can provide advice and guidance to existing team members if necessary.
My approach means that you benefit from the expertise of a senior marketer on a flexible basis without the overheads associated with a permanent appointment. Although I am an outsourced resource, it is important to me to build relationships with my clients and I would encourage co-working where possible – I make a great cuppa!!