Client listening is not just a one-off, post-sales exercise, it’s a guiding light that sets your direction with your clients in mind. It should be as integral to your ongoing marketing activity as keeping your website updated and social media channels active.
As an independent, third party and highly experienced relationship marketer, I’m able to draw out, interpret and address findings, closing that feedback loop. You’ll be able to get to grips with issues before they become problems and make the most of building on and celebrating where you’re getting it right, helping embed a culture of excellent client service.
“The client listening exercise was a huge success and laid a very good foundation for our key account management programme. Our clients very much enjoyed speaking to Anna and she managed the process with diplomacy and aplomb, providing us with solid and frank feedback from clients”.
Andrea Goodman, Business Development Manager, Collas Crill