Last week I received a cold call on behalf of an organisation who’d provided my…
How does client listening help with marketing your accountancy business?
Client listening is a powerful and effective tool which can fit into your marketing efforts…
What is the ‘Net Promoter Score’ and how can it help your business?
The Net Promoter Score (NPS) was developed by Management Consultants Bain & Co and is…
What is customer experience privilege and how do we keep ours in check?
‘Checking your privilege’ has become a buzz phrase over the last few years and even…
Can you afford not to listen to your clients?
‘We know our clients are happy, we already ask them’ is a comment I often…
Covid-19 – Should I still be marketing?
Well, what month March was. As we started the month, I think many of us…
Get the best from your outsourced Director of Marketing
Taking the decision to outsource any area of your business isn’t an easy one and…
Who’s directing your marketing in 2020?*
Sometimes, those of us running our own businesses can’t see the wood for the trees.…
Is your client feedback programme fit for 2020?
‘We know our clients are happy, we already ask them’ is often the response I…