I’m on a mission to make client listening accessible and easy to implement for businesses of all sizes. I help you understand when and how to best listen to your clients and then, just as importantly, how to interpret and use the feedback you receive to keep your clients happy, increase revenue and win new business.
My career, which spans both the public and private sectors, began in the civil service. It included a stint in Westminster as Private Secretary to a government minister before I found my true calling in relationship marketing while working in market-leading accountancy firms.
During my six years-plus at Deloitte I was responsible for a number of initiatives that positioned the firm as the advisor of choice for UK public sector organisations. Over my four years at BDO, I led firm-wide campaigns and sponsorships, undertook a secondment to India and developed BDO’s ‘Exceptional Client Service’ agenda which saw the firm ranked as the leader for client service among its competitors.
I absolutely loved this role so it was only natural, when I went freelance so I could better meet the needs of my young family, that I would make this area the focus of my work.
“Anna is flexible, responsible and frankly lovely to deal with…We have established a brilliant client listening programme…which is being so well received internally. She was also a hit with our clients when she did some qualitative research for us.”
(Emma Dark, Sullivan & Stanley)