A strong client retention strategy saves you money as happy, loyal clients recommend you to others, therefore reducing your overall marketing spend.

Helping your business to retain and attract more clients

I am a freelance marketing consultant focussing on two areas. Firstly, I help companies strengthen relationships with their clients through client satisfaction programmes and client service strategies.
Happy clients buy more, stay with you longer and recommend you to others so it’s important you are regularly listening to your clients to make sure you’re delivering what they need.
Secondly, I help businesses to achieve their growth ambitions by acting as their outsourced Director of Marketing, ensuring their marketing strategy is aligned with their overall objectives.

Services

The services I offer are focused achieving revenue growth, enhancing service levels and building relationships. The offerings bring to bear the expertise I developed when working for leading professional services brands for over ten years and are those I believe will add value to my clients’ business.

Client Satisfaction Programmes

Service is becoming increasingly important to buyers, it is often a more important factor than price. I offer businesses a range of initiatives including client listening programmes to enable them to look at their approach to client service, question whether their proposition is meeting the expectations of their clients and re-align their activities so they truly are client-centric.

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Outsourced Director of Marketing

If you have reached a stage in your business where you need to bring in senior marketing expertise but do not wish to appoint an in-house Marketing Director, I can provide outsourced senior-level support and will work alongside you to develop and execute a marketing strategy to support your ambitions.

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About Me

I have worked at a senior level in both the public and private sectors and have worked internationally. I am an accomplished relationship marketer, a member of the Chartered Institute of Marketing and a Chartered Marketer.

I began my career in the civil service. I worked at the Government Office for the South West administering and promoting European Social Funded projects and then went on to work in Westminster as a Private Secretary for a government minister.

I have worked for Deloitte and BDO – both leading brands in the Professional Services sector. During my six-plus years at Deloitte I was responsible for a number of initiatives which positioned the firm as leading advisers to the public sector in the UK. During my four-year tenure at BDO my remit was to lead firm-wide campaigns and sponsorships and I was also responsible for the firm’s ‘Exceptional Client Service’ agenda. I undertook a three-month secondment to India where I recruited a local marketing team and designed and delivered client service training sessions to the BDO India team.

I am the Regional Director for the Exeter branch of the PM Forum which is a membership body for Marketing and Business Development professionals working in Professional Services firms.

I decided to go freelance in order to share my relationship marketing expertise with a variety of businesses in a manner which allows me the degree of flexibility I need with a young family.

My Approach

I am able to offer a flexible approach to meet the needs of my clients and although I am based in West Devon I welcome the opportunity to work with businesses across the South West and beyond. I can act as your outsourced marketing resource or can provide additional capacity for your in-house team on specific projects. In addition to working directly with my own clients, I work on an associate basis with The BD Consultancy who are experts in business development programmes for Professional Services firms.

I have an excellent network of fellow professionals so I can engage the necessary experts to support projects if some elements fall outside my area of expertise.

Due to the nature of my business and my limited overheads, as well as my non-VAT status I am able to offer competitive rates compared to larger agencies. My fees will be agreed at the start of each project and any work outside the original scope of the project will be discussed and agreed as soon as possible.

I am passionate about offering an excellent service to my clients and will be practicing what I preach by asking for feedback so that I can continue to improve!

Testimonials

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